Dr David Halpern

Dr David Halpern is a behavioural scientist and head of the Behavioural Insights Team, also known as the ‘Nudge Unit’. The ‘Nudge Unit’, was originally part of Number 10, and is now a social purpose company owned by the UK’s Cabinet Office, the innovation charity Nesta, and employees. The Team applies psychology to improve government policy and address the economic challenges facing society today. Here he examines the limitations of Gross Domestic Product (GDP) in assessing the wellbeing of citizens and frames the relationship between wellbeing and productivity to demonstrate why feeling better means doing better.


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